Boosting Click-Through Rates & Lead Generation for a Dental Practice
Dental Clinic (Anonymized for Privacy)
Fusion Flare Digital helped a dental clinic increase its online visibility and attract more patients through a targeted Google Ads campaign.
Challenge
The dental clinic wanted to increase its patient base but struggled with low online visibility and poor engagement through their existing Google Ads campaigns. They were seeing high costs with limited returns and needed a more effective approach to generate qualified leads and reduce their cost-per-acquisition (CPA).
Solution
Fusion Flare Digital revamped the clinic’s Google Ads strategy by conducting in-depth keyword research to focus on high-intent search terms relevant to dental services. We restructured their campaigns to improve targeting, optimized ad copy to engage potential patients better, and enhanced the landing pages to drive higher conversion rates.
Key Results (Timeline: 1.5 Years)
14.1K Clicks
Over the course of 1.5 years, the optimized campaign generated 14,100 highly targeted clicks, bringing more prospective patients to the clinic’s website.
75.23%Â Â CTR
Through continuous optimization of ad copy and targeting, the click-through rate improved significantly, reflecting higher engagement from users actively searching for dental services.
3.4K Conversions
Our campaign adjustments led to 3,400 patient bookings or inquiries, significantly boosting the clinic’s overall lead generation.
128%Â IC
By refining the ad strategy and consistently A/B testing creatives and targeting, we achieved a 128% increase in total conversions, resulting in more patients seeking appointments.
67% CPA
Strategic targeting and eliminating wasted ad spend reduced the cost-per-acquisition (CPA) by 67%, lowering the CPA to $12.26, making the campaign more cost-efficient and sustainable.
24.09% Conversion Rate
The conversion rate reached 24.09%, demonstrating that nearly one in four clicks turned into actual patient inquiries or bookings.
$41.7K Total Cost
Over 1.5 years, the total ad spend amounted to $41,700, with consistent improvements in key metrics such as CPA and conversions, ensuring a high return on investment for the clinic.
Conclusion
This tailored Google Ads campaign enabled the dental clinic to grow its patient base, significantly increase conversions, and reduce acquisition costs by 67%. With strategic targeting, continuous optimization, and a focus on high-intent users, the campaign created a sustainable, scalable advertising strategy that consistently delivered results.Our case studies
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