Case Study: Boosting Sales for an Auto Window Tint Company with Facebook Ads
Window Tinting Service (Anonymized for Privacy)
Fusion Flare Digital developed a Facebook Ads campaign to drive sales for a window tint company, resulting in increased leads and a strong return on investment
Challenge
The window tinting company wanted to increase leads and boost sales through Facebook Ads but was not seeing significant returns from their existing campaigns. They struggled with high costs per lead and a low conversion rate, and needed a strategy that would generate more inquiries while reducing acquisition costs.
Solution
Fusion Flare Digital implemented a new Facebook Ads strategy focusing on precise audience targeting and creating high-impact ad creatives. We conducted A/B testing to optimize the ad copy and visuals, ensuring the ads resonated with the target audience. Retargeting strategies were also employed to re-engage warm leads who had previously interacted with the brand but hadn’t converted. This approach aimed to increase inquiries and reduce the cost-per-lead.
Key Results (Timeline: 1 Year, 9 Months)
7.28K Clicks
Over the course of 1 year and 9 months, the campaign generated 7,280 highly targeted clicks from potential customers interested in window tinting services.
70% Increase in Leads
Through strategic audience targeting and optimized ad copy, we saw a 70% increase in leads, delivering 662 conversions (inquiries) during the campaign.
60% Decrease in Cost-per-Lead
By refining the ad structure and improving audience segmentation, the cost-per-lead decreased by 60%, bringing it down to $56.53, making the campaign more cost-effective.
40% ICR
Ongoing A/B testing of different ad creatives and landing page optimizations resulted in a 40% increase in conversion rate, bringing more customers from the same ad spend.
9.18% Conversion Rate
The campaign achieved a 9.18% conversion rate, meaning nearly 1 in 10 clicks led to a qualified inquiry for window tinting services.
$41.7K Total Cost
The total campaign spend over 1 year and 9 months was $37,400, with a focus on continuous optimization to drive better results within the budget.
Conclusion
Fusion Flare Digital's revamped Facebook Ads strategy helped the window tinting company generate more leads while significantly reducing their cost-per-lead. With a 70% increase in leads and a 60% decrease in cost-per-lead, the campaign achieved better ROI and drove overall sales growth for the business.Our case studies
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