Driving New Patient Leads for a Functional Medicine Practice with Google Ads
Functional Medicine Practice (Anonymized for Privacy)
Fusion Flare Digital designed a highly targeted Google Ads campaign to attract new patients for a functional medicine practice.
Challenge
The functional medicine practice was struggling to generate high-quality leads through their existing Google Ads campaigns. They were looking to increase patient inquiries but found that their current campaigns were not attracting the right audience, resulting in high costs and low lead generation.
Solution
Fusion Flare Digital conducted thorough keyword research to identify high-intent search terms specific to functional medicine. We restructured the campaigns to focus on these targeted keywords, developed highly relevant ad copy to resonate with potential patients, and optimized landing pages to improve the overall conversion rate. This approach allowed us to reach users actively searching for functional medicine solutions and improve ad performance.
Key Results (Timeline: 3 Years, 9 Months)
9.83K Clicks
The revamped Google Ads campaign attracted 9,830 clicks from users searching for functional medicine services, leading to significant traffic growth.
92% Increase in Lead Generation
The new campaign strategy and landing page optimizations resulted in a 92% increase in patient inquiries, delivering 2,810 conversions over the course of the campaign.
68% Decrease in CPA
By optimizing ad targeting and refining the bidding strategy, we were able to reduce the cost-per-acquisition (CPA) by 68%, bringing it down to $15.37 per new patient inquiry.
70% CTR
The new ad copy and audience targeting improvements led to a 70% increase in click-through rates (CTR), driving more engaged users to the practice’s website.
28.54% Conversion Rate
The campaign achieved an impressive 28.54% conversion rate, meaning nearly one in three clicks resulted in a new patient inquiry.
$43.1K Total Cost
Over the 3 years and 9 months, the total ad spend was $43,100, with ongoing optimizations leading to strong results in both lead generation and cost efficiency.
Conclusion
Fusion Flare Digital's strategic restructuring of the Google Ads campaign resulted in a substantial increase in lead generation, a significant drop in cost-per-acquisition, and a higher click-through rate. The practice was able to attract more qualified patients at a lower cost, helping them achieve sustained growth and a higher return on their advertising investment.Our case studies
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