Increasing Brand Awareness & Engagement for a Skin Care Brand with Social Media Marketing

Skincare Brand (Anonymized for Privacy)

Fusion Flare Digital helped a skincare brand boost its social media presence and drive engagement through a tailored Instagram and Facebook strategy.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

The skincare brand struggled to engage its target audience and grow its social media following on Instagram and Facebook. They wanted to increase brand awareness and drive more traffic to their eCommerce site.

Solution

Fusion Flare Digital developed a comprehensive social media strategy focused on creating visually appealing, shareable content. We ran both organic and paid campaigns targeting key demographics interested in skincare products.

Key Results

150% Increase in Engagement

Our content strategy and paid ads significantly boosted likes, comments, and shares across the brand’s Instagram and Facebook pages.

200% Increase in Followers

Targeted ads and engaging content doubled the brand’s follower count, building a larger, more loyal audience.

85% Increase in Website Traffic

Our paid social media campaigns drove more qualified traffic to the brand’s website, resulting in increased sales.

Conclusion

With Fusion Flare Digital’s social media strategy, the skincare brand successfully built a larger, more engaged audience and boosted website traffic, resulting in higher sales.

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