Increasing Conversions & Lowering Costs for a Law Firm
Law Firm (Anonymized for Privacy)
Fusion Flare Digital partnered with a law firm to revamp their Google Ads campaign, resulting in higher conversions and a significant reduction in cost-per-lead.
Challenge
The law firm was experiencing a low conversion rate and high cost-per-lead from their existing Google Ads campaign. Despite a sizable ad budget, they struggled to attract quality leads and convert visitors into clients. They aimed to improve the campaign’s efficiency without increasing their advertising spend.
Solution
Fusion Flare Digital restructured the Google Ads campaign to focus on high-converting keywords and optimized the ad copy to resonate with potential clients seeking legal services. We implemented A/B testing to refine landing pages, ensuring they were optimized for conversions. Additionally, we adjusted bidding strategies to lower costs while driving more relevant traffic to the website.
Key Results (Timeline: 2 Years)
16.9K Clicks
Over two years, the restructured Google Ads campaign generated 16,900 targeted clicks, driving more traffic from users actively searching for legal services.
82% ICR
Strategic keyword targeting and improved ad copy led to an 82% increase in conversion rates, resulting in more inquiries and leads from potential clients.
1.51K Conversions
The campaign delivered 1,510 conversions, translating into inquiries or consultations, a significant improvement over their previous results.
55% Reduction in CPA
By refining keyword targeting and optimizing bidding strategies, we were able to reduce the cost-per-acquisition (CPA) by 55%, lowering the CPA to $128, making the campaign more efficient and cost-effective.
60% Increase in Website Traffic
Optimizing the landing pages and improving ad structure led to a 60% increase in high-quality traffic to the law firm's website, further improving the opportunity to convert visitors into clients.
2.19% Conversion Rate
The optimized campaign yielded a conversion rate of 2.19%, meaning more relevant users were not only clicking on the ads but also taking action.
$194k Total Cost
Over the two-year period, the total ad spend was $194,000, with continuous improvements in key metrics such as CPA, conversion rate, and overall lead quality.
Conclusion
Through careful optimization and restructuring, Fusion Flare Digital transformed the law firm’s Google Ads campaign into a high-performing lead generation tool. The campaign not only reduced the cost-per-acquisition by 55%, but it also increased conversion rates, bringing in more qualified leads and boosting the overall efficiency of the firm’s marketing efforts.Our case studies
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