Maximizing Local Visibility and Driving Leads for an HVAC Company

HVAC Company (Anonymized for Privacy)

Fusion Flare Digital helped an HVAC company dominate local search results with an optimized Local SEO strategy, resulting in increased traffic and lead generation.

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Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

The HVAC company was not ranking well in local search results, which resulted in lower online visibility and fewer leads.

Solution

Fusion Flare Digital implemented a comprehensive Local SEO strategy, including optimizing their Google Business Profile, improving local directory listings, and targeting location-based keywords. We also enhanced the content on their website to better target local searches.

Key Results (Timeline: 1.5 Years)

120% Increase in Organic Traffic

Local SEO efforts led to a significant boost in organic search visibility, driving more traffic to the company’s website.

85% Increase in Local Leads

With optimized Google Business Profile listings and consistent citation management, the HVAC company received more calls and inquiries from local customers.

50% Increase in Website Engagement

By optimizing the website content for local search, users spent more time on the site, resulting in higher engagement and more conversions.

Conclusion

The Local SEO strategy delivered long-term results by increasing the company’s visibility in local searches, resulting in more leads and increased business.

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